Di era digital yang serba cepat ini, kata kunci bukan sekadar frasa; mereka adalah cerminan dari tren global, minat kolektif, dan bahkan perubahan sosial. Dengan data dari Google Trends dan laporan Similarweb, kita dapat menggali lebih dalam untuk memahami bagaimana kata kunci tertentu bisa mendadak populer dan apa dampaknya bagi dunia bisnis.
Kata Kunci yang Mendunia
Menurut data terbaru, ‘YouTube’ masih mempertahankan posisi puncak sebagai kata kunci yang paling banyak dicari di Google secara global sepanjang tahun 2023, diikuti oleh ‘Facebook’ dan ‘Pornhub’. Ini menunjukkan dominasi platform media sosial dan hiburan dalam kehidupan kita sehari-hari.
Tren Kata Kunci di Indonesia
Sementara itu, di Indonesia, kata ‘Pick me’ menjadi yang teratas dalam pencarian Google pada tahun yang sama. Istilah ‘Pick me boy’ dan ‘Pick me girl’ menjadi populer, mencerminkan dinamika sosial yang sedang berkembang. Kata kunci lain seperti ‘Skena’ dan ‘Catcalling’ juga menunjukkan kepekaan masyarakat terhadap isu sosial dan budaya.
Memanfaatkan Tren untuk Bisnis
Bagi bisnis, memahami tren kata kunci ini bisa menjadi kunci untuk:
- Meningkatkan visibilitas dengan konten yang sangat relevan.
- Menjangkau audiens target dengan lebih efektif.
- Mengoptimalkan strategi dan anggaran pemasaran.
- Mengungguli pesaing.
- Mencapai angka trafik yang lebih tinggi.
Kata kunci adalah lebih dari sekadar alat untuk SEO; mereka adalah jendela ke dunia yang terus berubah. Dengan memanfaatkan data tren kata kunci, bisnis dapat menyesuaikan strategi mereka untuk tetap relevan dan kompetitif di pasar yang dinamis. Mari kita terus mengamati dan belajar dari kata kunci yang mendominasi pencarian Google, karena di balik setiap kata terdapat cerita dan peluang yang menunggu untuk dijelajahi.
Top trending keywords di Google versi similiarweb
| # | Search Terms | 2023-12 Volume | 2024-01 Volume | Percentage Change | Traffic Leader |
| 1 | leap day 2024 | 10,876 | 18,899,576 | 173673% | doodles.google |
| 2 | superbowl score | 2,067 | 1,488,796 | 71927% | yahoo.com |
| 3 | trump shoes | 1,318 | 926,092 | 70165% | axios.com |
| 4 | kansas city shooting | 2,321 | 1,540,295 | 66263% | cnn.com |
| 5 | miley cyrus grammys | 1,377 | 801,854 | 58132% | youtube.com |
| 6 | grammy winners 2024 | 1,445 | 741,156 | 51191% | nytimes.com |
| 7 | malachi ross | 11,317 | 5,127,353 | 45207% | twitter.com |
| 8 | quick count | 2,380 | 957,575 | 40134% | cnbcindonesia.com |
| 9 | drake dick | 3,204 | 1,132,466 | 35245% | twitter.com |
| 10 | jennifer goicoechea | 3,587 | 1,167,498 | 32448% | instagram.com |
| 11 | sebastian piñera | 2,016 | 653,783 | 32330% | wikipedia.org |
| 12 | putin interview | 1,757 | 564,240 | 32014% | youtube.com |
| 13 | yulia navalnaya | 2,932 | 906,025 | 30801% | wikipedia.org |
| 14 | drake leaks | 1,797 | 525,899 | 29165% | reddit.com |
| 15 | piñera | 3,278 | 949,043 | 28852% | biobiochile.cl |
| 16 | lewis hamilton ferrari | 2,060 | 593,988 | 28734% | skysports.com |
| 17 | katsuragi kohei | 1,102 | 304,064 | 27492% | fandom.com |
| 18 | steph vs sabrina | 1,732 | 464,311 | 26708% | yahoo.com |
| 19 | where to watch ninja kamui | 1,078 | 257,718 | 23807% | sling.com |
| 20 | ninja kamui episode 1 | 1,061 | 228,330 | 21420% | adultswim.com |
| 21 | superbowl scores | 3,697 | 786,693 | 21179% | yahoo.com |
| 22 | georgia ball | 1,323 | 259,276 | 19498% | instagram.com |
| 23 | kenneth mitchell | 5,526 | 1,009,138 | 18162% | wikipedia.org |
| 24 | alexander smirnov | 1,248 | 198,925 | 15840% | cnn.com |
| 25 | steve wright | 7,534 | 1,169,255 | 15420% | bbc.co.uk |
| 26 | deadpool and wolverine | 4,298 | 662,164 | 15306% | wikipedia.org |
| 27 | house of ninjas | 17,702 | 2,615,563 | 14676% | imdb.com |
| 28 | helldivers 2 twitter | 1,873 | 253,422 | 13430% | twitter.com |
| 29 | will smith eating spaghetti | 1,501 | 200,592 | 13264% | facebook.com |
| 30 | the sidemen story | 1,928 | 252,352 | 12989% | imdb.com |
| 31 | att outage | 16,699 | 2,021,867 | 12008% | cnn.com |
| 32 | twitter drake | 1,881 | 211,550 | 11147% | twitter.com |
| 33 | grammys winners | 1,679 | 174,264 | 10279% | nytimes.com |
| 34 | sidemen documentary | 1,282 | 131,130 | 10129% | netflix.com |
| 35 | best super bowl commercials | 1,128 | 111,682 | 9801% | usatoday.com |
| 36 | piperfawn | 1,148 | 112,374 | 9689% | instagram.com |
| 37 | jack sweeney | 2,705 | 257,816 | 9431% | wikipedia.org |
| 38 | ewen macintosh | 4,330 | 409,245 | 9351% | wikipedia.org |
| 39 | grammy winners | 9,263 | 844,941 | 9022% | grammy.com |
| 40 | helldivers 2 review | 5,735 | 521,054 | 8986% | youtube.com |
| 41 | usher halftime show | 9,544 | 843,132 | 8734% | youtube.com |
| 42 | superbowl stream | 2,611 | 227,518 | 8614% | cbsnews.com |
| 43 | angela chao | 2,119 | 183,278 | 8549% | usatoday.com |
| 44 | twomad discord | 1,001 | 86,444 | 8536% | discord.com |
| 45 | somewhere quiet | 3,205 | 263,136 | 8110% | imdb.com |
| 46 | grammy 2024 winners | 1,732 | 138,819 | 7915% | nytimes.com |
| 47 | super bowl commercials 2024 | 3,393 | 269,119 | 7832% | youtube.com |
| 48 | last epoch twitter | 1,670 | 128,697 | 7606% | twitter.com |
| 49 | japan recession | 1,124 | 84,152 | 7387% | reuters.com |
| 50 | alyla browne | 4,311 | 314,682 | 7200% | imdb.com |
| 51 | helldivers 2 wiki | 2,408 | 175,012 | 7168% | fandom.com |
| 52 | skull and bones reddit | 1,464 | 101,833 | 6856% | reddit.com |
| 53 | helldivers discord | 1,485 | 102,419 | 6797% | discord.com |
| 54 | watch super bowl 2024 | 4,362 | 295,707 | 6679% | cbsnews.com |
| 55 | wicked trailer | 2,878 | 194,724 | 6666% | youtube.com |
| 56 | sophie hall | 6,049 | 388,425 | 6321% | instagram.com |
| 57 | tucker carlson interview | 5,706 | 361,466 | 6235% | youtube.com |
| 58 | bihar floor test | 1,971 | 124,123 | 6197% | livehindustan.com |
| 59 | jack krawczyk | 1,985 | 124,760 | 6185% | twitter.com |
| 60 | alexei navalny | 59,599 | 3,605,158 | 5949% | wikipedia.org |
| 61 | lover stalker killer | 16,141 | 971,445 | 5918% | imdb.com |
| 62 | helldivers 1 | 11,277 | 658,841 | 5742% | youtube.com |
| 63 | deadpool trailer | 2,799 | 156,619 | 5496% | youtube.com |
| 64 | alfonso caso | 45,598 | 2,488,763 | 5358% | wikipedia.org |
| 65 | jailynn griffin | 4,039 | 219,287 | 5329% | famousbirthdays.com |
| 66 | navalny documentary | 3,773 | 200,936 | 5226% | wikipedia.org |
| 67 | robert badinter | 11,205 | 590,336 | 5169% | wikipedia.org |
| 68 | rituraj singh | 10,749 | 526,057 | 4794% | wikipedia.org |
| 69 | giorgina uzcategui | 4,443 | 216,814 | 4780% | instagram.com |
| 70 | oliver glasner | 8,554 | 417,290 | 4778% | wikipedia.org |
| 71 | apple sports | 1,081 | 50,762 | 4596% | apple.com |
| 72 | ian lavender | 8,601 | 397,854 | 4526% | wikipedia.org |
| 73 | gods of the deep | 6,640 | 295,481 | 4350% | youtube.com |
| 74 | helldivers 2 reddit | 7,364 | 327,013 | 4341% | reddit.com |
| 75 | andreas brehme | 18,853 | 836,712 | 4338% | wikipedia.org |
| 76 | christian horner | 94,605 | 4,168,663 | 4306% | dailymail.co.uk |
| 77 | killer mike | 69,564 | 3,055,816 | 4293% | wikipedia.org |
| 78 | toby keith | 348,120 | 14,625,504 | 4101% | wikipedia.org |
| 79 | super bowl 2024 live stream | 1,362 | 57,054 | 4089% | youtube.com |
| 80 | rochdale by election | 3,622 | 151,057 | 4071% | wikipedia.org |
| 81 | killer paradox | 21,983 | 916,245 | 4068% | netflix.com |
| 82 | jayant chaudhary | 3,613 | 150,245 | 4058% | ndtv.com |
| 83 | jason murray | 1,207 | 49,623 | 4011% | politico.com |
| 84 | killer mike michael | 6,087 | 249,268 | 3995% | youtube.com |
| 85 | church shooting | 2,283 | 93,056 | 3976% | cnn.com |
| 86 | taylor swift new album | 12,356 | 490,108 | 3867% | people.com |
| 87 | mojo nixon | 9,480 | 367,984 | 3782% | wikipedia.org |
| 88 | chris pine gay | 1,110 | 42,996 | 3774% | fandomwire.com |
| 89 | love is blind season 6 cast | 7,028 | 271,583 | 3764% | netflix.com |
| 90 | tim brooks | 1,530 | 55,266 | 3512% | timothybrooks.com |
| 91 | van augur | 3,997 | 144,115 | 3506% | fandom.com |
| 92 | super bowl commercials | 2,921 | 105,074 | 3497% | nytimes.com |
| 93 | kelvin kiptum | 52,450 | 1,865,644 | 3457% | wikipedia.org |
| 94 | pakistan election 2024 | 24,176 | 843,075 | 3387% | aljazeera.com |
| 95 | air force one down 2024 | 4,788 | 165,305 | 3352% | imdb.com |
| 96 | emilene juarez | 1,621 | 55,917 | 3350% | instagram.com |
| 97 | brian peck | 20,999 | 719,296 | 3325% | imdb.com |
| 98 | glock knife | 4,381 | 149,974 | 3323% | glock.com |
| 99 | openai video generator | 1,050 | 35,719 | 3302% | openai.com |
| 100 | amanda eller | 3,400 | 115,581 | 3299% | nytimes.com |